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Distance Learning's Lessons

Universities and distance-learning companies have found that web users don't want to pay for content. Universities have spent at least $100 million on web-based courses with disappointing results.1 A case in point is Fathom.com. This two-year-old company financed by Columbia University "has an impressive roster of a dozen partners, including the London School of Economics and Political Science, Cambridge University Press, the British Library, the University of Chicago, and the New York Public Library."2 Many of Fathom.com's courses are provided by its member institutions, and many offer credit toward a degree. "But after spending more than $25 million on the venture, Columbia has found decidedly little interest among prospective students in paying for the semester-length courses."3 It's now trying a different tack, based on a time-honored marketing tradition of giving away free samples.

Meanwhile, online learning is faring far better in grades kindergarten through 12 (K-12) in the U.S. In fact it's "e-defining" the K-12 landscape. A recent Education Week survey found that "already, 12 states have established online high school programs and five others are developing them, 25 states allow for the creation of so-called cyber charter schools, and 32 states have e-learning initiatives under way."4 The report estimates that "40,000 to 50,000 K-12 students will have enrolled in an online course by the end of the 2001-02 school year."5

1Katie Hafner. "Lessons Learned at Dot-Com U." The New York Times. May 2, 2002, http://www.nytimes.com/2002/05/02/technology/circuits/02DIST.html.
2Ibid.
3Ibid.
4"E-Defining Education." The Washington Post. May 10, 2002, http://www.washingtonpost.com/wp-dyn/articles/A61269-2002May9.html.
5Ibid.

Anne Collier is editor of the SafeKids/NetFamilyNewsletter and president of NetFamilyNews.org, a nonprofit news service for parents and teachers of online kids.